Consumer Insights into Advertising During the Pandemic
With people confined to their homes as part of global lockdowns, it comes as little surprise that entertainment became a priority...
OUR INSIGHTS
Pioneer Consulting Asia-Pacific has conducted in-depth primary and secondary research into four emerging and fast growing industries - Gaming and eSports, HealthTech, ePayments, and Edutech. In our Industry Insider series, we have distilled our findings and insights in each industry into short, easily-digestible infographics:
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Are short form video platforms providing new lean back experiences in the home?
Even though videos on mobile video apps may only last 15 seconds, hours can easily slip by. Recent primary research from PCA showed that...
AVIA Thailand in View: The Pursuit of Growth in Thailand's OTT Market
iQiyi, China's largest OTT video streaming service, is breaking new ground in the entertainment space and expanding its international...
5G in View - Useful Leap Forward, or Gimmicky?
5G is a polarising topic – consumers, vendors, and telcos each have different views and concerns over its usefulness and relevance...
Harnessing emerging technology innovation for growth in the Insurance industry
Innovation has led to a wave of new technologies emerging; with them, new ideas and use-cases have spawned across many industries...
Mobile Video Preferences in Myanmar - Highlights
Just three years ago, mobile penetration in Myanmar was below 10% with only one service provider in the market. Today there are 3 major...
IoT Opportunities for Telcos – beyond connectivity are there any revenues for telcos?
As telcos look for alternative revenue sources, (Internet of Things) IoT represents a major business opportunity for them....
Market Research Highlights - Video Viewing Habits in Myanmar, Thailand and Vietnam
Highlights from PCA’s 2018 market research on consumers’ online video viewing habits in Myanmar, Thailand and Vietnam Online viewing...
Market Research Highlights - Consumers’ Online Video Viewing Habits in Indonesia & the Philippines
Highlights from PCA’s 2018 Market Research on Consumers’ Online Video Viewing Habits in Indonesia and the Philippines Following the...
Emerging online viewing habits are likely to boost SVOD in Indonesia
With an influx of SVOD players like Netflix, Iflix, Hooq, Maxstream and Viu in recent years, the supply of digital content in Indonesia...
Cracking Peer to peer Lending in South East Asia’s emerging markets
P2P lending has become the next big thing in Fintech with the likes of Funding Circle and Zapo raising millions at unicorn valuations....
Can online advertising be profitable for small to midsized OTT video players?
Can online advertising be profitable for small to midsized OTT video players? The rapid rise of internet users in the past decade has...
Will Virtual Reality go beyond gaming to be widely accepted in media and entertainment?
The introduction of Virtual Reality (VR) devices has begun to reshape the way people consume media, allowing users to be completely...
Will anyone pay for online content?
Online video viewing is increasing across South East Asia. Recent research has shown that urban consumers in the majority of markets in...
What are the key elements of a smart city deployment?
The concept of a Smart City centres on leveraging advanced technologies to facilitate efficient city management, spur economic...
Why are adoption rates of eWallets so different across Southeast Asia?
The number of players in the eWallet and ePayments industry has been steadily increasing across Southeast Asia.
A Media Company’s Guide To Targeting The Youth Community In Asia
Reaching out to and engaging the youth audience has become a key focus area for advertisers and hence media companies in Asia, where the...