Competition is intensifying across almost every industry, and the primary question most organizations have is, how can we set ourselves apart from the rest? The answer lies in creating something completely new and groundbreaking, something that competitors have not yet thought of, and that would take others years of research to develop.
As new developments emerge, how can we identify those relevant to our business, and those that we may capitalise on?
This report explores new disruptive trends that, if properly capitalised on, could give a significant first-mover advantage, and that are likely to have significant influence on your business in the coming years.
We focus on the following areas:
Improving engagement through voice search and voice assistants,
Leveraging on computer vision to differentiate content,
Capitalising on the future of wearable and foldable technology,
Enabling new content and driving engagement through 5G, and
Monetising through blockchain in video, music, and eCommerce
Table of Contents
Voice-based search and voice assistants
Entertainment discovery / threats to brand visibility
New customer touchpoints and need for standardised brand persona
Emergence of Smart Home ecosystems
Voice commerce and related strategies
Applications to eCommerce and online retail – image search and recognition
Case Study: the shopping experience of the future – take-and-go
Experience enhancers and the viewing experience of the future
Sponsorship and advertising ROI measurement
Foldables and Wearables
Future developments in screen technology and impact on content provision
Integration of technology with everyday clothing – case studies
Potential early use cases for 5G and roadmap
Case Study: 5G as an enabler for VR and eSports streaming
Case Study: 5G and the new mixed reality experience
Views of key stakeholders – vendors, telcos, financiers and analysts
Views of end-users
Blockchain and the future of digital identities
What is blockchain, and what are its use cases?
Telcos as a gatekeeper for subscriber internet access
Implementing and monetising Identity-as-a-Service in the eCommerce context
Examples of music and video monetisation via blockchain