EMERGING TRENDS & DEVELOPMENTS
Asian eCommerce innovation: Enabling Digital Lives
Online shopping has been around for years. However, it is now expanding as an industry – we are no longer restricted to buying groceries or books online; we are seeing forays into services like education, and the gig economy (taking on freelance work online) is fast becoming a career option for many. For companies, the prevalence of online commerce has created additional monetisation opportunities through the use of affiliate marketing.
Learning from Asian experience, how can you become the driving force behind your customers’ digital lives?
This report identifies recent innovations in eCommerce from China, India and Indonesia, examines emerging eCommerce product lines, assesses new affiliate marketing opportunities and strategies, and explores new revenue drivers.
We focus on the following key areas:
Monetising through scaling in affiliate marketing and social commerce – bridging the gap between SMEs and resellers
Building relationships with and engaging your userbase through supporting online education – a rapidly emerging digital sector
Advancing your users’ digital livelihoods by supporting the increasing demand for access to the Gig Economy
Leveraging on other content and product verticals to expand into eCommerce and secure a greater market presence, even if your core business is not commerce
Table of Contents
1. State of the eCommerce industry
Popular platforms in China, India, and Indonesia
Growth trends and forecasts in eCommerce
2. Scaling affiliate marketing
Enabling affiliate marketing as a middleman and providing eCommerce platforms – case studies from India
White-labelling travel services – case study from Europe
Taking a bite out of food delivery – case studies from China
3. Enabling digital lives
Developments in online education – growing prevalence of online courses and education for both professionals and laypersons
The gig economy – allowing people to earn money online without a ‘traditional’ job through a per-project format
Sales of peripheral (and proprietary) devices as a means of tapping into eCommerce
Policing and minimising online fraud as a gateway to the Internet
We have included a short excerpt from this report as a sample. Content included here is intended for demonstration purposes only, and is not an exhaustive representation of the entire report.