top of page

Vietnam PCA Consumer Video Consumption Habits Report – 2017


This report examines the latest trends and developments in video consumption in Vietnam in 2017. We include proprietary primary research that covers both qualitative and quantitative analysis.

Table of Contents

1 Overview of Vietnam’s Video Sector


2 Vietnam Country Overview

2.1 Demographic and Geographic Overview
2.2 Religion and Culture
2.3 Political Environment
2.4 Infrastructure
2.5 Economic Landscape
2.6 Changing Business Climate

3 Overview of the OTT Landscape in Vietnam 

3.1 Native OTT Players – International and domestic players
3.2 TV OTT Players – Pay-TV and FTA players’ OTT services
3.3 Growth of OTT Subscriptions
3.4 Development of User-generated Livestreaming
3.5 The Mobile And Broadband Landscape

4 Vietnam Consumer Preferences for TV and Online Video – Qualitative and Quantitative Research 

4.1 Executive Summary
4.2 Research Methodology and Survey Demographic Profiles
4.3 TV viewing habits
4.4 Pay TV viewing habits
4.5 Mobile phone usage and OTT viewing habits
4.6 Respondent interviews to identify the drivers behind viewer behaviour in Vietnam

Image by Peter Nguyen

This report includes over 75 different charts in its dataset.


Please contact us using the button below if you would like to see the full list of charts available.

bottom of page