RESEARCH
Myanmar PCA Consumer Video Consumption Habits Report – 2017
This report examines the latest trends and developments in video consumption in Myanmar in 2017. We include proprietary primary research that covers both qualitative and quantitative analysis.
Table of Contents
Indicative
1 Executive Summary
2 Myanmar Country Overview
2.1 Demographic and Geographic Overview
2.2 Religion and Culture
2.3 Political Environment
2.4 Infrastructure
2.5 Economic Landscape
2.6 Changing Business Climate
3 Myanmar Consumer Preferences for TV and Online Video – Quantitative Research
3.1 Key Findings for Consumer Behaviour Survey
3.2 Research Methodology and Survey Demographic Profiles
3.2 TV Viewing Habits
3.3 Pay-TV Viewing Habits
3.4 Mobile Phone Usage and OTT Viewing Habits
4 Myanmar Consumer Preferences for TV and Online Video – Qualitative Research
4.1 Youth (16-34) interview highlights
4.2 Family (>35) interview highlights
This report includes over 35 different charts in its dataset.
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