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India PCA Consumer Video Consumption Habits Report – 2018


This report examines the latest trends and developments in video consumption in India in 2018. We include proprietary primary research that covers both qualitative and quantitative analysis.

The consumer behaviour survey covers major cities, including New Delhi,Mumbai, Calcutta, Lucknow, Bangalore, Chennai, Hyderabad, Ahmedabad, Thiruvananthapuram, amongst others.

Table of Contents

1 Executive Summary 

2 India Country Overview

2.1 Demographic and Geographic Overview

2.2 Religion and Culture

2.3 Political Environment and infrastructure

2.4 Economic Landscape

2.5 Changing Business Climate

3 India Consumer Behaviour Survey – Quantitative

3.1 Key findings from consumer behaviour survey

3.2 Research methodology and survey demographic profiles

3.3 Quantitative survey results

 3.3.1 TV viewing habits

 3.3.2 OTT viewing habits and mobile phone usage

 3.3.3 OTT subscription and willingness to pay trends


4 India Consumer Behaviour Survey – Qualitative

4.1 Key findings from consumer behaviour survey

4.2 Research methodology and survey demographic profiles

4.3 Qualitative survey results

  4.3.1 Comparison of TV and mobile viewing habits in 2015 and 2017

  4.3.2 Rationale for OTT viewing habits and usage

  4.3.3 Rationale for subscription behaviours for SVOD services

Taj Mahal

This report includes over 100 different charts in its dataset.


Please contact us using the button below if you would like to see the full list of charts available.

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