RESEARCH
China PCA Consumer Video Consumption Habits Report – 2018
This report examines the latest trends and developments in video consumption in China in 2018. We include proprietary primary research that covers both qualitative and quantitative analysis.
The consumer behaviour survey has wide geographical coverage, covering cities in tiers 1,2,3, and smaller.
Table of Contents
Indicative
1 Executive Summary
2 China Country Overview
2.1 Demographic and Geographic Overview
2.2 Religion and Culture
2.3 Political Environment and infrastructure
2.4 Economic Landscape
2.5 Changing Business Climate
3 China Consumer Behaviour Survey – Quantitative
3.1 Key findings from consumer behaviour survey
3.2 Research methodology and survey demographic profiles
3.3 Quantitative survey results
3.3.1 TV viewing habits
3.3.2 OTT viewing habits and mobile phone usage
3.3.3 OTT subscription and willingness to pay trends
4 China Consumer Behaviour Survey – Qualitative
4.1 Key findings from consumer behaviour survey
4.2 Research methodology and survey demographic profiles
4.3 Qualitative survey results
4.3.1 Comparison of TV and mobile viewing habits in 2015 and 2017
4.3.2 Rationale for OTT viewing habits and usage
4.3.3 Rationale for subscription behaviours for SVOD services
This report includes over 70 different charts in its dataset.
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