PCA FORECASTS THE VR MARKET IN ASIA
Pioneer Consulting Asia-Pacific releases its COVID-19 adjusted VR Headset User Forecasts for Key Asian Markets: Indonesia, Malaysia, Philippines, Singapore & Thailand
The Virtual Reality (VR) headset penetration in Indonesia, Philippines and Singapore is projected to reach 4%, 6% and 15% in 2023 respectively, according to Pioneer Consulting Asia-Pacific's proprietary forecasts:
The increase in popularity of VR headsets can be attributed to the increase in development of consumer VR content, improved wearability of headsets and falling costs. Other factors affecting VR adoption on a market by market basis are: the speed of recovery from COVID-19, existing affinity for Western content, and the extent of 5G rollouts.
There is currently a lack of reliable forecasts for VR headset users in key Asian countries such as Indonesia, the Philippines, Thailand, Malaysia, and Singapore, despite these countries experiencing unprecedented growth in the digital content sectors (including VR), especially during Covid-19.
As leading experts in digital content sectors in Asia, PCA has developed proprietary forecasts to provide its clients with guidance on how the VR market will develop over the next 3 years.
Singapore is expected to have the highest VR headset user penetration, followed by Malaysia, Thailand, Philippines and Indonesia.
Covid-19 has also led to an increase in adoption of alternative forms of digital entertainment, especially VR. During the pandemic lockdown, face-to-face social interactions were kept to the minimum, hence consumers turned to VR to simulate social interactions and pass time.
Table of Contents
VR Market Size in Indonesia, Malaysia, Thailand, the Philippines, and Singapore
1.1 Scope of the Study
2 RESEARCH METHODOLOGY
4.1 Indonesia VR user forecasts and assumptions
4.2 Philippines VR user forecasts and assumptions
4.3 Thailand VR user forecasts and assumptions
4.4 Malaysia VR user forecasts and assumptions
4.5 Singapore VR user forecasts and assumptions