We assessed the Philippines’s traditional and digital TV landscape for a leading international content provider

The Client Context

Our client, a leading international content provider, has been selling channels (in Kids, Entertainment and News channels) to pay TV companies in the region
It now wishes to increase it business in the Philippines and find opportunities in local content production
However, it require an in-depth understanding of the market (i.e. FTA, pay TV, digital and mobile markets, the major media groups, international competitors in pay TV) and media regulations
We were tasked to assess the Philippines media and content market and identify commercial opportunities

Objectives

What We Did To Help

We provided a comprehensive assessment of the Philippines landscape:

Major media groups (e.g. key business interests, revenue profile, digital propositions, future plans and SWOT analysis)
Free-to-air channels (e.g. content genre spilt, programming description, audience share, advertising spend share)
Pay-TV platforms (e.g. channel genre spilt, revenue, future plans)
Digital and mobile operators (e.g. key business interests, revenue profile)
International content providers (e.g. local presence, content and distribution, partnership with local players, future priorities)
Local content providers (e.g. content and distribution, future priorities)
Media regulations (e.g. foreign investment law, status of DTT)

We also identified potential commercial opportunities for the client in the Philippines:

Content sales opportunities – working/partnering with local media players and content providers