CASE STUDIES
For a leading telco in South East Asia, we conducted a business planning ideation workshop and developed a business plan for their content team
The Client Context
-
Our client was the leading mobile operator in their market and seen as the most innovative in the digital content space
-
In the past 24 months, their competitors had been copying our client’s content strategies successfully and were gaining share
-
With the potential entry of a new competitor, our client wanted to carve out its leadership in the digital content space more decisively in the upcoming year
​
Objectives
-
Learn about key disruptive services in other competitive markets in Asia
-
Produce a set of preliminary ideas that could later be incorporated into the repositioning strategy
-
Develop strategic imperatives for the content team’s business plan
-
Produce a business plan that incorporates actionable ideas from the workshop
​
What We Did To Help
Data analysis
-
Carried out primary market research in China, India and Indonesia on consumer digital video habits
-
Assessed the impact of key disruptive technologies globally on the content sector
-
Analysed key trends in video, music, games and ecommerce in markets of interest
-
Produced detailed case studies of disruptive services
-
Developed 25 potential strategic areas of focus with tactical implementations for each
​
Workshop facilitation
-
Ran full day workshop with 40 members of client’s content team to share findings from the research
-
Based on analyzed trends and case studies, produced 25 ideas for the client to consider implementing
​
Strategy development
-
Worked directly with the clients’ content strategy team to develop strategic imperatives for content that fit with the client’s overall strategic pillars for the upcoming year
-
Produced key trends that shaped the content strategy development
-
Developed a framework to evaluate the market size and opportunity size for content verticals across video, sports, games, music and ecommerce