For a leading telco in South East Asia, we conducted a business planning ideation workshop and developed a business plan for their content team

The Client Context

• Our client was the leading mobile operator in their market and seen as the most innovative in the digital content space

• In the past 24 months, their competitors had been copying our client’s content strategies successfully and were gaining share

• With the potential entry of a new competitor, our client wanted to carve out its leadership in the digital content space more decisively in the upcoming year

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Objectives

• Learn about key disruptive services in other competitive markets in Asia

• Produce a set of preliminary ideas that could later be incorporated into the repositioning strategy

• Develop strategic imperatives for the content team’s business plan

• Produce a business plan that incorporates actionable ideas from the workshop

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What We Did To Help

Data analysis

• Carried out primary market research in China, India and Indonesia on consumer digital video habits

• Assessed the impact of key disruptive technologies globally on the content sector

• Analysed key trends in video, music, games and ecommerce in markets of interest

• Produced detailed case studies of disruptive services

• Developed 25 potential strategic areas of focus with tactical implementations for each

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Workshop facilitation

• Ran full day workshop with 40 members of client’s content team to share findings from the research

• Based on analyzed trends and case studies, produced 25 ideas for the client to consider implementing

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Strategy development

• Worked directly with the clients’ content strategy team to develop strategic imperatives for content that fit with the client’s overall strategic pillars for the upcoming year

• Produced key trends that shaped the content strategy development

• Developed a framework to evaluate the market size and opportunity size for content verticals across video, sports, games, music and ecommerce